World Social Media Day: Reasons to be Thankful Today is World Social Media Day! With 3.8 billion global users [1], social media continues to be a huge part of our lives. I was a bit of a late bloomer — I only started using Facebook in 2008 and LinkedIn in…

Although social media and other forms of digital marketing have gained popularity over the past few years, email marketing still plays a large role in many B2B and B2C enterprises. …

As we marketers are (painfully) aware, our marketing plans didn’t and won’t go as planned for 2020. Budget allocated to marketing is now reprioritized to other areas and we are left scratching our head wondering how to get about our business. As marketers, most often our biggest worry is marketing…

Believing in Open-Source Software for Marketing The term open source is no longer strange or obscure to anyone anymore. It’s widely used, supported by a global community, and comes highly recommended by enterprises of all sizes. …

Open Banking has grown overnight.It started with the PSD2 regulation for Europe in 2018. Open banking is now adopted in Australia, several parts of Asia, Latin America and many other regions. Here are a few facts to understand what Open Banking is and why you should consider building a strategy…