Starting a Startup — a Real-Time Journal

Creating a startup in the real world.

Kevin McLaughlin
The Startup
2 min readAug 5, 2019

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Photo by Daria Nepriakhina on Unsplash

There’s lots of great advice out there about how to start a startup. From Naval Ravikant’s recently-started podcast, to Peter Thiel’s Zero to One, to Eric Ries’s all-time classic The Lean Startup. However, all of these resources have one thing in common, they’re written in hindsight — after their creators have already launched massively successful businesses and made tons of money. As a result, the advice (while great) lacks the messiness of actually trying to apply these strategies in the real world before you or your company achieves success.

Since my business partner, Zach, and I are trying to do exactly that, I thought it would be helpful to document in real(ish) time our attempts to start a startup so others and our future (hopefully successful, wealthy) selves can see what it’s like to do it in the real world.

Below are all the journal entries so far.

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  1. How NOT to Start a StartupThree mistakes to avoid when starting a startup.
  2. Where Startup Ideas Come From — How to come up with a weird take on the world.
  3. Be the VC Firm of Your Own Life — The best way to vet your own ideas is to pitch them to yourself.

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Kevin McLaughlin
The Startup

Coder at Slide Rule Tech. Podcast Host and Blogger at Socratic Owl. https://slideruletech.com