Engage more readers when you get specific with digits

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Photo by dylan nolte on Unsplash

Numbers in headlines engage more readers. By “engage,” I mean that a user will move beyond the headline and read the article, share the post, click a link, or make a comment. By engage “more readers,” I mean anywhere from 15% more (in a Moz study) to 73% more (in a Conductor study) than if you don’t use numbers.

Readers like numbers in headlines, such as the one I used for this article. A number gives a clear expectation of what you’ll get: in this case, it’s 7 tips. …


Kathy Widenhouse

Kathy Widenhouse is a freelance content writer and online publisher who specializes in writing for nonprofits and ministries. www.nonprofitcopywriter.com

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