A Different Approach to Reaching Angels and VCs
Paul O'Brien

The beauty of this article is that you’re a marketing guy addressing how to sell the fund-raising “product”. I so appreciate that you’re advising clients on the human realities of deal making. It is so easy to get lost in the technical stuff and data and lose sight of the what truly engages people whether investing in a start-up or buying a good cup of coffee. I think it was Twain who wrote, “Nothing new under the sun, hardly.”


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