Lists: 3.5 Reasons Your Brain Loves Them
Hat tip to one of the world’s most highly cited scientists
IMAGINE THAT two articles on the very same subject appear in your feed.
They’re titled as follows:
- “An Examination of Primary and Secondary Resources with a View Towards Published Works”
- “12 Free Tools for Writers & Speakers”
Which are you more likely to click? If the second example speaks to you, it might be because the human brain tends to love lists.
Okay, you’re right. That’s an oversimplification.
It’s probably more accurate to say that we humans are drawn to lists because they present information in a brain-friendly format.
But why? What about them intrigues us?
To help answer that question, here are 3.5 reasons our brains love lists.
(P.S. “12 Free Tools for Writers & Speakers,” linked below, is a real article. I’d share it here, but you know how it goes … I have to maintain your attention for 30 seconds to make 7 cents on this piece.)
🧠 1) Our brains crave certainty
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