PlusNarrative is a human-centric digital and design agency with studios in Johannesburg and Durban. We believe that empathy is the creative difference for business. Can you challenge yourself to place a deep understanding of your customer’s pain points, challenges and goals at the core of everything you do? Do you believe that the more relevant a brand, website or application is to the people it serves, the more effective it is at achieving business goals? If you answered YES and YES, keep reading.

Our co-creative approach to gaining empathy for our customers and the people they want to serve sets us apart. It’s the foundation to achieving real results in every aspect of our business. We partner with our customers for the long-term, to add value to the businesses we serve, beyond the transactional. …


PlusNarrative is a human-centric digital and design agency based in Johannesburg and Durban. We believe that empathy is the creative difference for business.

Can you challenge yourself to place a deep understanding of your customer’s pain points, challenges and goals at the core of everything you do? Do you believe that the more relevant a brand, website or application is to the people it serves, the more effective it is at achieving business goals?

If you answered YES and YES, keep reading!

We are seeking a UI/UX Designer with a passion for co-creative processes such as design thinking, to solve visual communications challenges and achieve the goals set by our brand clients. …


Frustrated voters join a Facebook page that transforms into the Women’s March movement, drawing an estimated 5 million participants. Natalie Portman speaks out about the gender pay-gap in Hollywood. Kenzo shakes up traditional advertising expectations in the perfume industry. Hertz appoints a woman as their new CEO. In both advertising and companies at large, women are starting to gain honest and equal representation. There’s still a long way to go but the climate has grown increasingly receptive towards empowering women to achieve equal standing … but is equality enough?

The following is an excerpt from Innate Motion’s latest publication, Beyond the Powergirl, which showcases an enhanced range of feminine values that extend beyond the masculine skewed identity (the “powergirl”) that business, brands and the media have offered to empower women in…


It’s so safe. Like wildebeests in a circle, ready to defend our enclosed young and defenseless from the lions at our boundaries. Our exposed horns and thick skulls, ready to push when the enemy comes to shove. You have my back and I have yours. Just try to slander Justin “the Beebs” Bieber online, without a formidable backlash from millions of preteen girls!

Someone once told me “I hate Twitter, because I believe most people shouldn’t have an opinion”. I nodded blankly because it took a few seconds to sink in but after some consideration, I questioned whether it was so wrong to have both freedoms of choice and voice. On the one hand, social media has allowed people to reach out, create and mobilize when it matters. …

About

Kyle Fraser

Abstract mind. Curious about everything, philosophy, design thinking and untapped potential. Founder @PlusNarrative - empathy is the creative difference.

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