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Kyle Castro

Merely a shadow on a graffitied wall. http://t.co/S1mCMevVAl

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    Naming Children

    Slapping them in the face before they can even speak.The entirety of Starbuck’s mantra is built upon the name business. If you visit a location more the once and with some tempo of regularity, their staff will likely remember your name. The combination of caffeine and a neighborly feel keeps customers coming back. Of course there are a few that don’t remember your name, but they have seen your face. That’s okay, they make up for it by squinting and tilting their head as if they’re racking every neuron in their brain to recall your name.
    Kyle Castro4 min read
    Latest

    Naming Children

    Slapping them in the face before they can even speak.
    Kyle Castro4 min read

      Culture Club

      Is your concern over hip, tech culture hiding incompetence in your sales force?
      Kyle Castro3 min read
        Recommended by Kyle Castro

        The abundance of slowness

        Learning to value smart work over hard work requires a paradigm shift, but pays dividends.
        Matt Steel9 min read