Kyle Duford – Medium

Kyle Duford

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The Brand Book: A Branding Primer

The Brand Book: A Branding Primer

Let’s delve into the foundational aspects of branding with precision, wit, and unparalleled expertise.

2024

Stories

Kyle Duford

When Jeep Met Taylor: How Brands Stay Timelessly Relevant Through Cultural Zeitgeist

In an era where brand relevance is ever-ephemeral, Jeep just orchestrated a masterstroke by aligning itself with Taylor Swift’s…

Oct 28, 2023

When Jeep Met Taylor: How Brands Stay Timelessly Relevant Through Cultural Zeitgeist

Oct 28, 2023

Kyle Duford

Branding: From Cattle to Cachet

Before Apple was the.. uh, “apple” of everyone’s eye, the ancient Egyptians were busy being brand trailblazers. They were the masters of…

Oct 12, 2023

Branding: From Cattle to Cachet

Oct 12, 2023

Kyle Duford

The Starbucks Red Cup: An Emotional Cultural Cue Ushering in the Retail Holiday Season

Every year, like clockwork, as the final leaves drop and a crispness fills the air, retail industry insiders and consumers alike eagerly…

Oct 7, 2023

The Starbucks Red Cup: An Emotional Cultural Cue Ushering in the Retail Holiday Season

Oct 7, 2023

Kyle Duford

The Brand Genius of Taylor Swift: Strategic Launches, Easter Eggs, and Calling Her Shots

There’s something unmistakable about Grammy® Award-winning artist Taylor Swift. It’s not her style, swagger, or even music; It’s her #1…

May 20, 2023

May 20, 2023

Kyle Duford

Unlock the Power of Brand Archetypes

Brand archetypes are universal, symbolic characters or personas representing different aspects of the human experience. They’re a powerful…

Feb 21, 2023

Feb 21, 2023

Kyle Duford

12 Great Commercials of the Past 30 Years

I love commercials. Always have. It’s one of the many reasons why I work in advertising today. Ever since I was a young boy, I craved…

Feb 12, 2023

12 Great Commercials of the Past 30 Years

Feb 12, 2023

Kyle Duford
in
The Brand Leader

10 Key Steps to Rebranding in 2022

When someone says “rebrand,” your mind may go toward famous (or infamous) visual examples such as King Arthur Flour, and most recently…

Jan 1, 2022

10 Key Steps to Rebranding in 2022

Jan 1, 2022

Kyle Duford
in
The Brand Leader

Breaking Down a Brand Audit

You go to your primary care provider for recurring check-ups and physicals. You take your car in for routine maintenance and upkeep. You…

Nov 17, 2021

Nov 17, 2021

Kyle Duford
in
The Brand Leader

Finding Your Brand Voice

Can you imagine a world without voices? What would NIKE be without “Just do it” or its iconic campaigns celebrating female athletes? How…

Oct 14, 2021

Oct 14, 2021

Kyle Duford
in
The Brand Leader

What are the 12 Brand Archetypes?

Have you ever given a thought to which Jungian Archetype your brand is? It’s a crucial step in the branding process that aids us in the…

Sep 25, 2021

Sep 25, 2021

Kyle Duford

Kyle Duford

Book Author

Husband. Father. Jesus fan. Runner. President/ECD of @thebrandleader in Greenville, SC. Author of “Twice Found” & The Brand Book (ultimatebrandbook.com)

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