Kyle DufordWhen Jeep Met Taylor: How Brands Stay Timelessly Relevant Through Cultural ZeitgeistIn an era where brand relevance is ever-ephemeral, Jeep just orchestrated a masterstroke by aligning itself with Taylor Swift’s…Oct 28, 2023Oct 28, 2023
Kyle DufordBranding: From Cattle to CachetBefore Apple was the.. uh, “apple” of everyone’s eye, the ancient Egyptians were busy being brand trailblazers. They were the masters of…Oct 12, 2023Oct 12, 2023
Kyle DufordThe Starbucks Red Cup: An Emotional Cultural Cue Ushering in the Retail Holiday SeasonEvery year, like clockwork, as the final leaves drop and a crispness fills the air, retail industry insiders and consumers alike eagerly…Oct 7, 2023Oct 7, 2023
Kyle DufordThe Brand Genius of Taylor Swift: Strategic Launches, Easter Eggs, and Calling Her ShotsThere’s something unmistakable about Grammy® Award-winning artist Taylor Swift. It’s not her style, swagger, or even music; It’s her #1…May 20, 2023May 20, 2023
Kyle DufordUnlock the Power of Brand ArchetypesBrand archetypes are universal, symbolic characters or personas representing different aspects of the human experience. They’re a powerful…Feb 21, 2023Feb 21, 2023
Kyle Duford12 Great Commercials of the Past 30 YearsI love commercials. Always have. It’s one of the many reasons why I work in advertising today. Ever since I was a young boy, I craved…Feb 12, 2023Feb 12, 2023
Kyle DufordinThe Brand Leader10 Key Steps to Rebranding in 2022When someone says “rebrand,” your mind may go toward famous (or infamous) visual examples such as King Arthur Flour, and most recently…Jan 1, 2022Jan 1, 2022
Kyle DufordinThe Brand LeaderBreaking Down a Brand AuditYou go to your primary care provider for recurring check-ups and physicals. You take your car in for routine maintenance and upkeep. You…Nov 17, 2021Nov 17, 2021
Kyle DufordinThe Brand LeaderFinding Your Brand VoiceCan you imagine a world without voices? What would NIKE be without “Just do it” or its iconic campaigns celebrating female athletes? How…Oct 14, 2021Oct 14, 2021
Kyle DufordinThe Brand LeaderWhat are the 12 Brand Archetypes?Have you ever given a thought to which Jungian Archetype your brand is? It’s a crucial step in the branding process that aids us in the…Sep 25, 2021Sep 25, 2021