The Pros & Cons of Having a Dedicated Social Media Manager on Staff vs. Outsourcing?
Internal Manager Pro: A solid, deep understanding of the business, brand and industry because that’s what they do every day.
Internal Manager Con: This person is an equipment manufacturing professional and not a marketing professional. The job can be overwhelming, not as effective if done in house.
Outsource Pro: A full time social media marketing professional has the latest tools, information and resources to make the most well-informed decisions about your message, audience, etc.
Outsource Con: This same person lacks the “inside baseball” knowledge of your business. The best hey can do is identify potential and work with an internal sales and marketing staff to attempt to capitalize.
Personally, I have been on both sides of this equation in my career. Your best strategy is work with a marketing professional to create a plan, basic assets, measurements and training for an internal marketing employee to execute on a daily basis. Schedule regular meetings with your marketing professional to assess what’s working or not. Use the expertise of the outsourced marketing pro, but the connection of the internal employee for each of their strengths.