What Kris Bryant Taught Me About Digital Marketing

I was watching Kris Bryant’s first at-bat in the majors, like most fantasy baseball owners. And I noticed something very interesting.
Check out this first screenshot.

What do you notice?
Here is what I notice (I used arrows and circles for you):

Things have changed my friends.
MOBILE MOBILE MOBILE…duh!

The competition for the home screen, attention, and eye balls are at an all time high. People use their phones for everything. If you are not mobile, you are not visible (just ask google), but more importantly, if you are not learning why people are using mobile, you won’t be successful.

I am more interested in what they are doing with their iPhones (and a crazy iPad) than I am about being the first app the click when they open their iPhone. Documenting moments is not just for a younger demo who wants to share what they are eating on twitter (IE 2008) or wanting to send a snap to a friend.

What I see here is a major shift. It is not just “young people” taking pictures. In fact, I see older individuals documenting this moment. And what causes me to wonder the most is, what are they doing with this photo? You ever think about that? Why do people take photos and then what do they do with them?

The other day, my dad and I were laying floors in my wife’s warehouse and I noticed something interest.
On a break, my dad sat down in a chair with a bottled water and his phone. I’ve worked on several projects with my dad, this is the first times I have seen him fill his downtime with his phone. That was something I did, not my dad.

I was shocked. But it re-affirmed a suspicion I had, the phone is becoming an integral part of life. It is more important than a laptop, newspaper, and sometimes even friends. The phone is being used to participate, to share, and to stay connected.

Which takes me back to the Kris Bryant at-bat and the lesson I think we can learn: people are looking to share moments with their friends.
They want to say, “I was there” or “Can you believe this?”

Is mobile important? You better believe it.
But what is more important is creating moments, products, experiences, or art that makes people want to share with their friends. To say “I was there” or “You have to see this.”

It is important to have mobile optimization and home screen real-estate, but more importantly, you (we) have to create things worth being shared. Kris Bryant was a moment everyone wanted to share, because it was a great product.

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Watch the first at-bat here and see if you noticed what I did.

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