Kyle SchraderTop of the Food ChainReese Yenney is 20 years old, goes to Washington State University, and is the current president of Phi Gamma Delta a fraternity on his…May 3, 2016May 3, 2016
Kyle SchraderThe Art of Being Eye CatchingIt’s no secret that visuals are important in brand storytelling. They are usually the first thing people see and largely what draws them…Apr 12, 2016Apr 12, 2016
Kyle SchraderWe Want StoriesAs a Millennial myself I can understand why things across the media industry and especially traditional advertising has been changing. The…Mar 8, 2016Mar 8, 2016
Kyle SchraderThings to Think AboutOne theme that really stood out for me was the fact that often the stories that the organizations and companies were sharing were about…Mar 1, 2016Mar 1, 2016
Kyle SchraderProject SlideIn June 2015 Lexus released a video that teased audiences with the possibility of a real hoverboard just like that in the movie “Back to…Feb 23, 2016Feb 23, 2016
Kyle SchraderIl PadroneThe story of “Frank Sinatra Has a Cold” was unique because Frank Sinatra himself is so rarely interviewed but this story s written in…Feb 17, 2016Feb 17, 2016
Kyle SchraderCowboy vs CookieFor my first ad I chose the “Doritos Cowboy Kid”, this ad was about a mother who came home from the grocery store and was trying to get her…Feb 10, 2016Feb 10, 2016
Kyle SchraderFact or Fiction?I believe it is hard to say for certain if factual or fictional stories are better in brand storytelling. It really does in fact depend on…Feb 2, 2016Feb 2, 2016
Kyle SchraderIs The Art of Storytelling Changing?Storytelling has always been the act of sharing a story and telling it in a way that evokes the audiences emotion, whether it be through a…Jan 26, 2016Jan 26, 2016
Kyle SchraderThe One for One CompanyThe company I wrote down in class and really believe in their mission is Toms. I first heard about Toms from my little sister, who…Jan 19, 2016Jan 19, 2016
