Many Consumer Product Startups Don’t Survive Retail Because of…
Benjamin Ertl

Hi Ben, Great article again! I’d be interested to know if you have a standard checklist for being retail ready. What should be done before someone wants to start selling on Amazon, Best Buy or approaching RetailBound? I’m guessing there is a lot of variation, but the core requirements are the same for most products. Also, do you have a sense for what a successful path looks like for most of the products you work with? Amazon first, then mom and pop, then big box? What other steps are in there? Looking forward to reading more :-)

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