The Components of an Elevator Pitch

Kyle Terrell
Jul 26, 2017 · 2 min read

The term “elevator pitch” is used to describe a pitch that can be shared in the length of an elevator ride. It is meant to be a short, but powerful, pitch to higher authority in attempt to get something one desires.

Pitch Script

  • Introduce Yourself and Presentation Situation

Thank you to upper management for inviting me to speak on behalf of the kitchen staff. The Brewhouse’s new management team has brought a wide range of great changes to the restaurant over the last few months. With over a year’s experience as a cook here, I am always looking for ways to improve the efficiency and quality of life for myself and my fellow back-of-house staff.

  • Get Attention

In a tense environment, the kitchen staff should have all needed tools at their convenience, but the recipe book and its disorganization is leading to additional stress for our crew.

  • Explain Offer and Value Proposition

An electronic recipe book in the form of an iPad will help our cooks work smarter, not harder.

  • Describe Benefits; Counter Objections

Our prep cooks work hard making up to 40 different recipes per day. The business that comes with summers at the Brewhouse leads to very urgent deadlines. In my experience, finding a recipe in the current state of the book can take up to 2 minutes. This means that in the course of a day, our cooks may lose a total of 80 minutes on just finding recipes alone. The binder in which the recipes are held is never organized and usually gets damaged within a week. The cost of replacing these binders is adding up and it is not fixing the problem. An electronic recipe book will help the back of the line work more efficiently, loosen tensions that come with summers in the restaurant environment, and could potentially lower cook turnover rates at the Brewhouse.

  • Call to Action

A small investment of $300 to convert the recipe book to an iPad will go a long way for the Brewhouse.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade