Blockchain Tokens and the dawn of the Decentralized Business Model
Fred Ehrsam
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The appcoin model (at least the model that has been used up to this point) was debunked by Daniel Krawisz and the Satoshi Nakamoto Institute over two years ago: http://nakamotoinstitute.org/mempool/appcoins-are-snake-oil/

There may be models that involve “dividends” to token holders that could work (what Bitcoin Hivemind is doing and maybe also Augur). These would represent ownership of a network more than a currency though (users wont need to use the appcoin to interact with the app).