Kyra LindemanCrisis Case Study: The BachelorPopular reality television series, The Bachelor, faced a crisis after one of their more recent seasons aired in January of 2021. Starring…Apr 11, 2022Apr 11, 2022
Kyra LindemanMade To Stick: Why Some Ideas Survive and Others DieWhy do some ideas succeed while others die? Brothers Chip and Dan Heath have developed a thorough answer to this question in their book…Apr 4, 2022Apr 4, 2022
Kyra LindemanSocial Media Audit- Celsius Live FitMarketing itself as a “movement that’s all about movement”, Celsius Live Fit is a healthier alternative to your typical energy drink…Mar 8, 2022Mar 8, 2022
Kyra LindemanContagious: Why Things Catch On, Jonah Berger Book ReportMy book of choice for this project was Contagious: Why Things Catch On by Jonah Berger, a quick read that personalizes the information…Feb 21, 2022Feb 21, 2022