We believe that developing alternative business models to the startup status quo has become a central moral challenge of our time. These alternative models will balance profit and purpose, champion democracy, and put a premium on sharing power and resources. Companies that create a more just and responsible society will hear, help, and heal the customers and communities they serve.
…also try to measure quality of experience using self-reported data (surveys) or behavioral data. While data scientists are more concerned about how many people used a new feature and what they did afterward, UX researchers aim to understand how many people used the feature in various contexts, what motivates them to use the feature, and how they felt about the experience.