Ky Trang HoDIY PR: How to Get Free Media CoverageDon’t spend any money on hiring a public relations firm until you learn how to do PR and content marketing yourself.Jul 16, 2019Jul 16, 2019
Ky Trang HoHow to Get Media Coverage in the Age of Pageview JournalismOver the years as a Forbes contributor and IBD reporter, I saw the massive impact a single article could have on a business’s sales and…Dec 20, 2018Dec 20, 2018
Ky Trang HoHow to Nurture Loyal Customer AdvocatesWhat do Costco, Spanx, and Krispy Kreme have in common? They don’t advertise. Neither does Sriracha nor Trader Joe’s. These brands save a…Dec 4, 2018Dec 4, 2018
Ky Trang HoDaymond John: “The secret to success is out hustle everybody”Following on the triumph of his New York Times bestseller, The Power of Broke, Shark Tank star Daymond John has penned his fourth book…May 8, 2018May 8, 2018
Ky Trang HoThis is Why Backers Love This Mompreneur’s Invention on KickstarterJinah Kim-Perek, a TV reporter turned mompreneur, launched a Kickstarter campaign for her invention — the NIKO Easy-Wash Children’s Car…May 5, 2018May 5, 2018
Ky Trang HoTips for Submitting Photos to the News MediaMost business news outlets and bloggers rely on companies to provide them photos when covering businesses. Long gone are the days when…Nov 14, 2017Nov 14, 2017
Ky Trang HoHow can small business just starting out work to build their brand?This question was asked by a writer for a college website on HelpAReporter.com, an awesome website that connects reporters with sources.Apr 10, 2017Apr 10, 2017
Ky Trang HoWant to be quoted in the media? 10+ tips to write like a bossThe fastest way to get quoted in the media these days is to respond to reporters’ queries on Help a Reporter Out, HARO, and email them your…Jan 3, 20171Jan 3, 20171
Ky Trang HoHow to Drive Traffic to Your ArticlesIf a tree falls in the forest and no one is around, does it make a sound? If you or your business is featured in the news and no one reads…Dec 18, 20162Dec 18, 20162
Ky Trang Ho17 Biggest Deal Killers On Shark TankABC’s mega-hit business reality show Shark Tank has returned for the eighth season. For fans, few events are as riveting on Friday nights…Sep 28, 2016Sep 28, 2016