Kai ZhanginMarketing in the Age of DigitalLancôme Sparks a Virtual Makeup Revolution at Paris StoreIn recent years, the beauty industry has become highly competitive, prompting brands to look for innovative ways to capture consumer…Dec 3, 2023Dec 3, 2023
Kai ZhanginMarketing in the Age of DigitalUnleash the magic of digital marketingDigital marketing is a dynamic and constantly evolving field. With the rapid development of technology, digital marketing has become one of…Nov 27, 2023Nov 27, 2023
Kai ZhanginMarketing in the Age of DigitalCreate SEO easily in 5 stepsWhat is SEO?Nov 21, 2023Nov 21, 2023
Kai ZhanginMarketing in the Age of DigitalThe World Needs More SantasThanks to all the feel-good stories, Christmas will be filled with kindness this year. Advertisers are sensing the need for more kindness…Nov 12, 2023Nov 12, 2023
Kai ZhanginMarketing in the Age of DigitalBehind the Bud Light backlashFor Budweiser InBev, the aftermath of a marketing promotion involving Bud Light and transgender influencer Dylan Mulvaney lingers like a…Nov 6, 2023Nov 6, 2023
Kai ZhanginMarketing in the Age of DigitalLancôme’s email marketing experienceAs digital marketing strategies evolve, a question that keeps coming up is, “Is email marketing still important?” The short answer? Yes…Nov 4, 2023Nov 4, 2023
Kai ZhanginMarketing in the Age of Digital“The history of art and beauty, its “manufacture” and its quest, are intimately linked,” — des CarsThe cosmetics industry has always been propelled by “French girl” attractiveness. And Lancôme has teamed up with the Louvre — yep, the…Oct 22, 2023Oct 22, 2023
Kai ZhanginMarketing in the Age of DigitalTikTok plans to launch ad-free subscription packages: $60 a year, ads disappear.Who doesn’t hate ads. What do you think of the ad experience on social media? Annoying or fun? Ads do detract from the viewing experience…Oct 15, 2023Oct 15, 2023
Kai ZhanginMarketing in the Age of DigitalTikTok and Google’s New Partnership: A Game-Changer in SearchIf you can’t beat them, join them: As TikTok puts more and more pressure on Google’s position as the king of search, the 25-year-old search…Oct 9, 2023Oct 9, 2023
Kai ZhanginMarketing in the Age of DigitalUX of Temu: It’s good, but it’s not enough.With the advancement of technology, people’s lifestyles have become steadily more convenient. For instance, with internet shopping, we can…Oct 2, 2023Oct 2, 2023