A matter of usability testing and iteration through empathy

Scrab tiles spelling out PRIDE
Scrab tiles spelling out PRIDE

Faggot! Queer! Gay!

There, we did it! We said the hard ones. Now, let’s look at the history of this beautiful alphabet and how we got here.

I was born in Brazil in the ’80s. During that time, being gay was mostly perceived as an alleyway lifestyle, since sexual orientation was not lived out in the light of day. In my early days of living, the term being used within the community in Brazil was GLS (gays, lesbians, and sympathizers). While in the USA, we used the terms gay community or…


ER of a hospital during the 1918 Pandemic

“History is for human self-knowledge… the only clue to what man can do is what man has done. The value of history, then, is that it teaches us what man has done and thus what man is.”

R. G. Collingwood

In a time of pandemic uncertainty, where the fear of an obscure present seems to be more contagious than a fatal virus, maybe it is time to look into a hopeful future driven by the knowledge of our past. One can only assume what life post COVID-19 will be like, however looking into the past might hand us some clues…


Legs of someone sitting on a ledge
Legs of someone sitting on a ledge

Have you ever thought about a shoe and design?

No! I don’t mean the fancy ones. I mean the story telling, life changing reality of a shoe.

If I were to mention a glass slipper, you would most likely think of an unfortunate girl who fell in love with a tall handsome prince and her life depended on that glass slipper finding her feet.

If I were to mention a pile of shoes, you would likely think of a teenager’s room. However, at the United States Holocaust Memorial Museum in DC there is a pile of leather shoes. This museum…

L Oliveira

UX Designer/Researcher | World Traveler | Culture Explorer | Weekend Chef

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store