The Basics to Design Thinking

What is Design Thinking?

Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be — and to create desired outcomes that benefit the end user (the customer).

According to Tim Brown CEO, IDEO:

“Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”

Steps of Design Thinking

  1. Gather

Inspire new thinking by discovering what people really need.

2. Generate

Push past obvious solutions to get to breakthrough ideas

3. Make

Build rough prototypes to learn how to make ideas better

4. Share

Craft a human story to inspire others toward action


Design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results.

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