Lachlan HaitanaThe only sales “secret” you need to knowHave you ever been through a buying experience that made you genuinely appreciate the salesman?Jul 24Jul 24
Lachlan HaitanaDon’t neglect this area of your marketing…Over the last few weeks, I’ve been thinking about a few key areas of our advertising for clients that admittedly need MORE emphasis from…Jul 24Jul 24
Lachlan HaitanaThe number one way to position a brand?Cement yourself as an authority figure.Feb 25Feb 25
Lachlan HaitanaNew Zealand’s eCommerce advantageOver the last few years, New Zealand has seen some pretty legit ecommerce brands rise through the ranks…Feb 14Feb 14
Lachlan HaitanaDo this if you want to DESTROY your brand…One of the worst ways to burn out your list of customers and ultimately sabotage the growth of your brand is to CONSTANTLY run sales…Jan 21Jan 21
Lachlan HaitanaThe REAL reason ChatGPT has made It Easier For Copywriters…I’ve been super active on LinkedIn lately.Jan 18Jan 18
Lachlan HaitanaWhy Many Meth Empires Fail (A Lesson For All Businesses…)Most businesses eventually get to a stage where they need to aggressively systemise their processes if they want to break through to the…May 3, 2023May 3, 2023
Lachlan HaitanaEarlier this month, I wrote a LinkedIn post discussing what I would do if I were in charge of a…I won’t repeat what I wrote — if you’re interested, you can check it out using this link here.Mar 31, 2023Mar 31, 2023
Lachlan HaitanaCopywriting Lessons From M. Night Shyamalan’s “Split”One of my favourite films from the past few years is called Split, directed by M. Night Shyamalan.Mar 28, 2023Mar 28, 2023
Lachlan HaitanaEfficiency throuOne thing I plan to talk more about in 2023 is how we run our agency at Frisson Media.Feb 4, 2023Feb 4, 2023