Lachlan Haitana – Medium

Lachlan Haitana

Lachlan Haitana

The only sales “secret” you need to know

Have you ever been through a buying experience that made you genuinely appreciate the salesman?

Jul 24

Jul 24

Lachlan Haitana

Don’t neglect this area of your marketing…

Over the last few weeks, I’ve been thinking about a few key areas of our advertising for clients that admittedly need MORE emphasis from…

Jul 24

Jul 24

Lachlan Haitana

The number one way to position a brand?

Cement yourself as an authority figure.

Feb 25

Feb 25

Lachlan Haitana

New Zealand’s eCommerce advantage

Over the last few years, New Zealand has seen some pretty legit ecommerce brands rise through the ranks…

Feb 14

New Zealand’s eCommerce advantage

Feb 14

Lachlan Haitana

Do this if you want to DESTROY your brand…

One of the worst ways to burn out your list of customers and ultimately sabotage the growth of your brand is to CONSTANTLY run sales…

Jan 21

Jan 21

Lachlan Haitana

The REAL reason ChatGPT has made It Easier For Copywriters…

I’ve been super active on LinkedIn lately.

Jan 18

The REAL reason ChatGPT has made It Easier For Copywriters…

Jan 18

Lachlan Haitana

Why Many Meth Empires Fail (A Lesson For All Businesses…)

Most businesses eventually get to a stage where they need to aggressively systemise their processes if they want to break through to the…

May 3, 2023

Why Many Meth Empires Fail (A Lesson For All Businesses…)

May 3, 2023

Lachlan Haitana

Earlier this month, I wrote a LinkedIn post discussing what I would do if I were in charge of a…

I won’t repeat what I wrote — if you’re interested, you can check it out using this link here.

Mar 31, 2023

Mar 31, 2023

Lachlan Haitana

Copywriting Lessons From M. Night Shyamalan’s “Split”

One of my favourite films from the past few years is called Split, directed by M. Night Shyamalan.

Mar 28, 2023

Copywriting Lessons From M. Night Shyamalan’s “Split”

Mar 28, 2023

Lachlan Haitana

Efficiency throu

One thing I plan to talk more about in 2023 is how we run our agency at Frisson Media.

Feb 4, 2023

Feb 4, 2023

Lachlan Haitana

Lachlan Haitana

eCommerce agency founder. Copywriter. Join my mailing list for branding & marketing lessons 👉🏼 lachlanhaitana.com

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