Factory Drop: When Community Crafts Fashion’s Future

A 6-Piece Capsule Collection by UNDW3

Introducing the Factory Drop, a 6-piece capsule collection, the brainchild of the UNDW3 community. At its core? A Lacoste L1212 Polo shirt, hoodie, and pants. Exclusively crafted for our UNDW3 cardholders, this collection is an exploration into the future of fashion and a testament to a co-creative community experience.

Factory Drop Light Green Tracksuit: Hoodie & Pant alongside the black ensemble with the L1212 Factory Drop Polo.

A Celebration of Creativity, Co-creation and Expertise

For over a month, our community took the lead, molding this collection on our Discord. Together with the Lacoste Creative Team, they chose the products, picked the colors, and refined the designs. Through live interactions on Discord, they shared ideas, provided feedback, and made their votes count. The Factory Drop? A blend of innovation, community insights, and the signature Lacoste touch.

UNDW3 Factory: Community-driven votes on products and color choices.

UNDW3 Factory: The final trio of products selected for co-creation.

Augmented Reality: A Community-Crafted Vision

Dive into an augmented reality adventure, shaped and refined by community feedback. Simply scan the QR code on the apparel, and immerse yourself in a virtual space where the iconic crocodile comes alive. Follow this tutorial to unlock the magic.

Augmented Reality Experience on Snapchat.

Guide to Unlocking the Augmented Reality Experience.

Digital Passport: NFT-Certified Authenticity & Ownership

The Factory Drop goes beyond the tangible. Each item is paired with its digital identity, a Digital Passport, ensuring authentication and providing product information. This is made possible through the NFT technology, held in high regard by UNDW3. To mint this, simply scan the QR code found on the physical card accompanying each product. A step-by-step guide is available to assist users in this digital journey.

Factory Drop White Polo as an NFT.

Guide to Unlocking the NFT Associated with the Factory Drop Product.

UNDW3 Factory: The Heart of Co-Creation

Henri de Gayettes, a visionary ally of René Lacoste, revitalized the UNDW3 community in 2023 by launching the UNDW3 Factory, an exclusive co-creation hub for UNDW3 Card holders. Here, members collaborate with experts across Fashion, Content, and the Virtual World. In a recent initiative, five artists were welcomed to craft sticker sets capturing the essence of UNDW3. The community actively selected and refined their preferred design, contributing valuable feedback. As a testament to this collaboration, the co-created sticker pack accompanies the first orders of the Factory Drop, adding a touch of exclusivity.

Henri de Gayettes letter to the community, May 2023.

Sticker set co-created in the UNDW3 Factory alongside Aurélien Jeanney.

Be Part of the Future with Lacoste

Inspired by the Factory Drop? Eager to be part of such groundbreaking projects? Dive into the Lacoste UNDW3 community on Discord. Secure your UNDW3 Card, and let Henri de Gayettes spotlight your creative genius.

Also celebrated on lacoste.com, delve deeper into the Factory Drop’s journey.