Using PPC to increase Website traffic

SEO

Using PPC to increase Website traffic

PPC advertising is a very popular tool to many but is not always used as efficiently as it could be. Advertisers often end up paying a substantial amount for targeted keywords, but later discover that they are not seeing a commensurate uptick in visitors or sales. Here are the keys to using PPC to increase not only your traffic but also your conversions.

Choose Keywords Carefully

The most common and simple keywords will cost more and lead to fewer conversions. Instead you should target keywords that are more specific and descriptive on what you have to offer. Niche or long tail keywords and phrases are less expensive and more likely to lead to conversions, because searchers will find what they are looking for and are prepared to buy. Searchers have evolved over the years. Most now understand that the more descriptive they are in their keyword searches, the more quickly they will find the goods or service they really need.

• Write a Good Ad

Do not underestimate the necessity of a well written ad. just because an ad is on the top of the list does not mean searches will click on it. You need to make sure your ad copy is targeted to your user and promotes your product or service accurately. Attempting to trick a client into a click does not make for an easy conversion and still costs money to get them there. You want to let your potential customers know you have what they are looking for, but

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