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“Rule of thumb for UX: More options, more problems.” — Scott Belsky, Chief Product Officer
Since 2000, the average duration of concentration of attention has decreased from 12 to 8 seconds. This means that your audience expects you to deliver fast! A short video about you or your product…
Rule #15 — If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
