May Krivanish

Realistic Data: Related to the industry you choose, make sure you’re using realistic data. If your product is targe…

Consistent Terminology: Is it “Job” or “Role” or “Position” or “Profession” or “Title”? Establishing consistent terminology…

Consistent User(s): Choose a user photo from somewhere like DiverseUI, give the user a name, and build a story around them. Who are they? What’s their job title? What’s their email address? Salespeople will latch on to this…