Malaika NicholasThe Four Biggest Flaws In An Ineffective Social Media StrategyScheduling social posts isn’t a strategy. Learn about the 4 most common flaws in an ineffective social media strategy, and how to avoid…Apr 19, 2019Apr 19, 2019
Malaika NicholasHow to Use Twitter Ads to Generate Buzz At ConferencesIt’s true, iPad giveaways, funny t-shirts, and live product demos are cliché, but you don’t need tacky conference “swag” to effectively…Apr 8, 2019Apr 8, 2019
Malaika NicholasCrisis Communications and Data Breaches: How to Get It RightI interviewed Redpoint Cybersecurity CEO and co-CISO John Curran on how to effectively communicate about a data breach to key stakeholders.Feb 6, 2019Feb 6, 2019
Malaika NicholasHow To Measure The Success Of Your PR Campaigns Using Google AnalyticsHere’s how to measure the reach and success of your PR campaigns using Google Analytics.Jan 30, 2019Jan 30, 2019
Malaika NicholasFacebook Is Redesigning Pages For Small Businesses— Here’s What You Need To KnowThis month, Facebook announced that it will be redesigning Pages for 80 million small businesses. This update will automatically be…Aug 17, 2018Aug 17, 2018
Malaika NicholasinGrowth/Marketing Stories From Ladder2 Ways To Create High-Converting Facebook “Super Audiences”Author’s Note: A special thank you to Databox for publishing my guest post on the Databox Blog!Jul 23, 2018Jul 23, 2018
Malaika Nicholas10 Ways To Grow An Email List EffortlesslyAuthor’s Note: This blog post was originally published by Ladder Digital on the Ladder Growth Marketing Blog.Jul 19, 2018Jul 19, 2018
Malaika NicholasLiterally Everything You Need To Know About Amazon AdsAuthor’s Note: This blog post was originally published by Ladder Digital on the Ladder Growth Marketing Blog. I’d also like to send a…Jul 18, 2018Jul 18, 2018
Malaika NicholasinGrowth/Marketing Stories From LadderThis Simple Growth Hack Improved Our Intro Call Conversion Rates by 48%Author’s Note: Special thanks to Instapage for originally publishing this post on their blog. Scroll down to the bottom of the post to find…Jul 10, 2018Jul 10, 2018
Malaika NicholasinGrowth/Marketing Stories From Ladder12 Ingenious Retention Strategies That’ll Keep Customers Coming BackAuthor’s Note: This blog post was originally published by Ladder Digital on the Ladder Growth Marketing Blog.Jul 5, 2018Jul 5, 2018