Vision Holder. Every product has a job to do so the business can thrive. If teams forget the job of the product, products get… odd. The PM doesn’t have to create a vision. It can come from the general manager or the team itself. But the PM has to insure the team knows what they are trying to accomplish and why. This also manifests in evangelizing outward to other teams in the company, to ensure cooperation and support.
Vision holding is the most neglected job of a PM, yet it is the one that makes teams and product s…