Bottom line. Use free fonts so that they won’t cost your company anything to use them. With many of the top fonts in the world (think Helvetica or Gotham) you have to pay licensing fees. And depending on the usage — book, apps, website etc; you might have to pay quite a licensing fee. And no, you should not find illegal copies. This is wrong.
The thing about using fonts as a business is that you must have a license to use them. It is just how it works. Long story short, the designer of the font expects to be compensated for their hard work. So this means there are free fonts and there are free for personal use fonts. “Free for personal use”, like those available on 1001fonts.com are not to be used in your business documents. Because you have not purchased the rights to use them. The site might say free but they are not actually free. …
I know you have looked at your bank account and sighed. You want to amp your earnings. You run successful workshops but you are not certain you are getting the traction you deserve. Have you thought about taking your workbook to the next level?
Have you looked at your workbook recently and wondered things like:
Is this inspiring my students?
Can this look better?
Why is it so hard to make everything look good on the page?
I shouldn’t be doing this, nobody will believe me because my booklet isn’t very good.
These are hard things to feel. And just because your workbook doesn’t look quite at the level you aspire to doesn’t mean the content is not great. You always get great feedback from students who love what you teach. You hear their success stories and it inspires you to teach more. I get that. It’s a wonderful feeling knowing that you are helping someone with their dreams. …