Lakenda WallaceHow to Manage Marketing and Sales PeopleThere’s a reason “used car salesman” is such a notorious cliché. Sales can feel like a hustle, even when you believe in what you offer. But…May 18, 2017May 18, 2017
Lakenda WallaceinMarketing Mastery3 Ways to Get Clients Through Word of MouthWe’re more likely to try a product or service that a friend recommends, rather than choosing on our own, or following the suggestion of a…May 16, 2017May 16, 2017
Lakenda WallaceNurturing Referral SourcesA good referral source is like an unpaid sales person. For many professionals, a top source of good customers is referrals from current…May 16, 2017May 16, 2017
Lakenda WallaceSell Value, Not TimeIf you have a service business and you bill by the hour, and you’re not making what you want, keep reading.May 11, 2017May 11, 2017
Lakenda WallaceWhy You Should Fire Customers, And HowWith all the marketing focus on getting clients, let us not ignore the clients you should get rid of.May 9, 2017May 9, 2017
Lakenda Wallace12 Rules of Marketing & SellingFollow these rules to keep your business fat and happy. Especially for professionals who work 1 on 1 with clients.May 9, 20171May 9, 20171