Don’t fraternize with the enemy! It’s true you need to compete, but why imply that we shouldn't collaborate? If you and your “enemy” have a common goal, come together to fight the real fight. It’s ‘You vs. Them’. Business owners are accustomed to figuring things out, without much help. This…

How did people implement marketing in the 20th Century? WOM. Word-of-mouth (WOM) marketing is when consumer interest in a company’s product or service is reflected in their daily dialogues. When people feel compelled to share a company because of a positive experience they had, this creates free promo. This…

If you are an owner of a small business post pandemic, longevity may be a longshot. According to the U.S. Bureau of Labor Statistics (BLS), 20% of new businesses fail in the first two years. 45% during the first five years, and 65% during the first 10 years. Only 25%…

When mentioning advertising, we think of a disingenuous attempt to grab the attention of people to convince them to buy products and services. It seems there’s not much more to it, but advertising is actually the match that sparks the flame for our economy. Without it, there wouldn’t be a…

The journey of starting and running a successful business is draining. We take on the burden of, what seems like, endless liabilities. We rack our brains trying to figure how to make enough to keep our business(es) afloat. Through hard work and determination, we make it work. On top of…

Featured image by fizkes Peer-to-peer marketing, often abbreviated P2P, is the practice of customers engaging other customers through recommendations. It is effective because when consumers are deciding to buy a product or service, 93% of them trust their friends, families, and colleagues over other influences. RELATED ARTICLE: HOW TO TAKE…