Quantitative Vs Qualitative Research Demystified (For Non-Researcher As Well).
No matter what level you are at, YOU are a researcher. But it’s not obvious.
We research to identify and solve daily problems. We research to discriminate between good and bad, to make informed decisions about our family and companies. We research to gain understanding and make calculated decisions.
If you solve problems, or make decisions, then you are a researcher.
You either research using quantitative or qualitative methods. As a strategic individual, it’s important to know the difference between the two based on the intention of your research, data analysis or business intelligence.
I learnt this, so that I can simplified it for YOU.
Here are differences between the two you can apply in your day-to-day decision making flow:
- It is analysed in maths, numbers and graphs.
- It is used to confirm theories, assumptions and opinions.
- It is used to generalise facts about a topic, or a viewpoint.
- Example: Analyse the way we think about the cost of living.
- It is analysed in grouping, categorising and interpretation.
- It is used to understand concepts, thoughts and experience.
- It includes reviews with open-ended questions, and observations.
- Example: scientific research in a laboratory is qualitative research.
Next time when you analyse, determine if it’s a confirmation you seek or an understanding. Use quantitative for confirmation, use qualitative for understanding, then make an informed decision you won’t regret.
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