The popularity of Layer is showcasing that native chat is the current killer enhancement to mobile apps because it enables community and communication. Could synchronous video streaming be the next? If the notification came in that Alexia Tsotsis was live on the TechCrunch app, or Mike Isaac on NY Times Now, or David Lidsky on the Fast Company app, talking about their latest post, would you tune in? Now what about your favorite Pinner or Instagrammer? Not in a different app, but right there. Built natively into the context where they fit and surrounded by their community. I bet many would. Why? Because we’re always tied to a smart phone, consuming the same things at the same time. We just didn’t know we were all doing it concurrently, till now.