One year ago, I dove headfirst into the world of digital marketing. As a fresh-out-of-college, eager to learn 22-year-old, I was given the title “Content and Digital Strategist.” To give you an idea of how ill-equipped I was, I’m pretty sure I didn’t know what a click through rate or a conversion was. I had no idea what marketing automation was, how it worked, or why it was valuable.

I had taken one single class in college called E-Marketing and that was my basis for anything digital marketing related. …

Amy Corona

Content and Digital Strategist for @marketingSJC. Graduate of Tabor College. Passionate about elephants and desserts.

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