I watched this add, and was sucked in by it as it “appeared” to my thirsty eyes as something new, as something somewhat outside of mainstream oppression. Reading the following articles was a solid eye opener to my own desire for a “nicer” world where maybe I can let my hackles down a little. Well truth is I was hoodwinked, and in that I am grateful to have another person who was not point it out to me. The insidious flavor of my own internalized racism, sexism, and other daunting phobias is very slick, and is perhaps always jonesing for a way out, such as the Heineken ad. Thank you DiDi Delgado for giving me the goods, I appreciate it.