Lance JonesinThe Better StoryCandy, vitamin or painkiller… which is your product?In Part 1 of this post, I shared a story about my favorite aunt and her struggle with diabetes.Jun 26, 20171Jun 26, 20171
Lance JonesinThe Better StoryIs your B2B SaaS product preventive medicine or a morphine drip? (Part I)My favourite aunt is 75 years old and has Type 2 (adult onset) diabetes.Jun 19, 2017Jun 19, 2017
Lance JonesinThe Better StoryTeach a man to fish and his credit card will followAccording to SaaS experts Lincoln Murphy (prolific customer success blogger) and Brian Balfour (former VP Growth for HubSpot), user…Jun 12, 2017Jun 12, 2017
Lance JonesinThe Better StoryBreaking the mold of soft drinks and startupsBack in the early 1970s, people associated the word “cola” with Coke, Pepsi and Dr. Pepper — basically any brown, sugary soft drink.Jun 5, 2017Jun 5, 2017