On Facebook Charging Subscription
Why paying $2.57 per month is the best solution to the modern ‘social media dilemma’ and even a way to avoid ‘Armageddon’.
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How much would you need to pay Facebook to ensure that you didn’t get any advertisements in its family of social apps — Facebook, Instagram, Messenger, and WhatsApp.
US$2.57 per month.
Yes, as little as that.
How did I arrive at that figure?
Well, it’s easy. In 2019, Facebook made US$69.655 billion from advertising. There were 2.26 billion users who used one or more of its family of apps at least once a day — what Facebook defined as Daily Active People (DAP).
Simple division tells us that each active user, on average, created US$2.57 in ad revenue per month for the company.
In other words, if each of those users were willing to pay Facebook that amount in monthly subscription fees, Facebook would have made the same amount of money in 2019 without having to sell any ads. (Advertising accounted for 98.5% of total revenue for Facebook.)
Think about it.
