Why chatbots fail — and how to leverage them even on a modest budget.

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Source

2017 was the year of the chatbot. So was 2018.

But fast forward to 2020, many chatbots have emerged — but only a few remain relevant today. The Next Web proclaimed the death of chatbots. Others are questioning the wisdom of investing heavily in chatbots, when their purposes seldom fulfill customer satisfaction.

The allure of chatbots is obvious. Cheap, instantaneous, around-the-clock customer service. Automated replies to frequently asked questions, freeing up their human counterparts to tackle the complicated issues. While still retaining the ‘human touch’ of speaking to a customer service officer. What’s not to like?

Chatbots — like any tool or software ­– are only as effective as the ones who wield them.

One common pitfall is that chatbots are dependent on language recognition patterns — which are highly dependent on the following technologies to make their conversations more…


Ditch the theories, dive into the practical — North West Green Learning Journey Showcase makes it easy for everyone to learn about green living.

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Introduction

Bukit Panjang Community Club (CC) is a common space set aside for residents staying in the Bukit Panjang area to come together and build friendships. Through their facilities and organised activities, they aim to bring residents closer to one another.

The Brief

Every few years, Bukit Panjang CC refreshes its fittings and paintwork at its premises. In the most recent exercise, it was looking to better utilise its space for positive community bonding. As a sustainability advocate, they wanted to dedicate spaces around the CC for residents to learn and practise green living habits.

Challenge

Bukit Panjang CC was built in the 1990s. Most of the spaces in the CC were already designated for various purposes. So, there is limited space for use, without interfering with the CC daily operations and activities. The preference was also for the educational materials to coincide with existing space usage so as to strengthen learning delivery. …


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About

Total Defence is a concept familiar to most in Singapore — an all-encompassing defence strategy that includes military, economic and digital defence.

Each year, the Total Defence Awards (TDA) are given out to recognise individuals and businesses for their contributions towards Total Defence and National Service (NS).

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The Brief

To commemorate the occasion, stories of 12 winners and a complete list of awardees are consolidated into a Congratulatory Book. To achieve its purpose, the design and contents of the Congratulatory Book have to be appealing and inspiring.

Challenge #1

Twelve stories — two individuals and 10 organisations — there is a problem: how to differentiate them, but remain engaging and non-repetitive? …

About

Lancer Design

Singapore based agency doing graphic design and copywriting for the world. Connect with us: https://www.linkedin.com/company/lancer-design/

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