5 Hot Social Media Tools You Need
5 HOT Social Media Tools To Elevate Your Social Presence
You know your business needs to work smarter, not harder but what tool is going to be right for your business? So many tools on the market are not “one size fits all” keeping mind that each businesses products, services and lead generation tactics are different, you need the right tools to measure your success on social media.
There are so many social media tools on the market today you need to put on your rain boots since the market is flooded with them. Good thing these tools are hot so you won’t catch a cold:
Sprout Social is awesome, straight up. I’ve been using them for years and what you get is a super sleek interface and top notch analytic software that starts at $59.
Track multiple social media accounts and group them per campaign, publish and schedule your posts across many social platforms, lets you know who’s talking about your business and you can even connect with your Google Analytics account which I believe is a semi-new feature. A must have for anyone that is serious about their business.
If This Then That is a very powerful tool that could really help your social media efforts out in a BIG way. With ITTT, you create a “recipe”which is a combination if a trigger (If “this” happens”) which launches an action (then do “that”). Recipes are simple connections between products and apps. There are two types of Recipes: Do Recipes and IF Recipes.
The “this” part of IFTTT is the “trigger” part of the recipe and can be used for things like: “If someone added me on Twitter…”, or “If someone Retweeted me…”
The “that” part of IFTTT is the “action”. So in relation to the triggers above, the corresponding actions could be: “send me a message” or “favourite the RT”. In the other example, the action could be: “follow them back”, or “like the Post”.
Other practical uses for IFTTT include automated daily weather alerts, sports scores, and much more. It is incredibly easy to set up your recipes; you just click on them, connect your channels and allow permissions.
Everyware is a social app for consumers and features a dashboard for local businesses to communicate with their customers like never before. It combines several aspects of other applications like check-ins, online reviews, deals or special offers, and managing appointments or reservations. The business dashboard incorporates a robust CRM tool that allows businesses to manage customers and communicate with them. It puts appointment scheduling at the tip of consumers’ fingers along with social media access, reviews, and check-ins. Many of the deals offered to customers are based on social check-ins done through the app to reward loyalty. The Everyware app is free for everyone, there are paid options for businesses to receive access to this revolutionary tool.
I believe SocialBro is one of the best Twitter apps out there. This handy app first maps your audience’s engagement on a highly intuitive graph. These metrics then help you determine the appropriate audiences to target, based on who is most interested in your content and their campaign features are just plain out awesome. If you’re really looking to market yourself on Twitter, SocialBro provides excellent features to help you manage your presence on Twitter, as well as a host of powerful stats that truly display what’s working in your campaigns, and what needs enhancement.
There are pricing plans with SocialBro, but a free 15 day trial is offered so you can take it on a test drive and see if it’s the right software for your business.
Looking at this tool at a bare bones perspective, Compfight is a Flickr search tool. Compfight uses Flickr’s API to search the database of photos and then feeds back the results as live clickable thumbnails. As Google image search is a free-for-all, Flickr provides a higher quality standard of images. In addition Compfight allows you to even find the largest Flickr images (best use 1024 x 768 pixels for video and slide show presentations).
You might be getting more results with a Google image search, but most people choose one of the 10 first images in the search results. Why not use a search engine that provides you with more unique images.
We are in the business of acquiring the latest and greatest content so why use a tool that will help you stand out, right?
Choose Your Tools Wisely
I could easily tell you to put a pot of coffee on and buckle up for the long article if I wanted to dive in and list all the other social media tools out there. These are just 5 HOT social media tools that I think are very productive and it’s up to you to pick the ones that are going to help your business the most.
You’re only as effective as the tools you use; make sure you choose wisely based on your social goal’s and inefficiencies. Good luck working smarter and not harder!