Landon LedfordHow to NOT Spend $5mm on Super Bowl MarketingWe’re just under 3 weeks out from Super Bowl 51 in Houston,TX, which is the biggest day of the year in (American) sports and for TV…Jan 20, 2017Jan 20, 2017
Landon LedfordAbercrombie Changed… They Could Have Done it Better!Just finished reading a great article by Ashley Lutz titled “Abercrombie & Fitch has completely reinvented Itself”, and of course now I’m…Aug 24, 2015Aug 24, 2015
Landon LedfordDoes Your B2B Marketing Freak Out Millennials?Happy Friday! I’m writing this in response to this request I got yesterday → An interview request “seeking contributors to an article about…Aug 21, 20151Aug 21, 20151
Landon LedfordKnow How to KILL Innovation?You know when you’re in meetings with the old, stubborn guys that “don’t get it” with regard to digital, social media or other change? Or…Aug 11, 2015Aug 11, 2015
Landon LedfordHow do you use Influencers to Reach Gen Y & Gen Z?CNBC recently published an article on influencer marketing to reach younger generations. Seeing as how I run an influencer marketing…Aug 6, 2015Aug 6, 2015
Landon LedfordKnow the Secret to Running a Services Based Business?I just saw an article written to help people that either have launched or are debating launching their own services based business…Aug 5, 2015Aug 5, 2015
Landon LedfordTips to Beat the Competition at MarketingHappy Monday! I saw these generic questions in a HARO request this morning, which normally indicates others have similar questions… Here…Aug 3, 2015Aug 3, 2015
Landon LedfordBrand: It Takes More than a Hat to Make a CowboyHey, hey! First Medium post here, thanks for reading the title (at least), means a lot to me… :) The world of branding, transgender…Jul 29, 2015Jul 29, 2015