Where To Start When Developing Your Online Presence
Are you just getting started with your online presence? Well in this post I will grant you the opportunity to create a successful online presence and do it the right way from the beginning.
Starting off I’d like to assume you already have a great product and/or service and you’ve reached the milestone of product/market fit. Now it is time to take your product to scale and introduce it to the world. Why? Because that’s the most cost effective way of presenting your product to an endless amount of customers.
Previously, you may have been following your industry competitors and now you’re ready to join the party. In your research you’ve found they have a great website and online presence with a Landing Page, Opt-ins, Blog, Facebook Page, Twitter, LinkedIn, Google+, Webinars, Podcasts, Pinterest, Instagram, SnapChat, YouTube Channel and even a weekly newsletter to their e-mail fan base.
Take a deep breath — there is a lot to cover.
Millions of startups and small businesses are launched around the world every year and they face the same tasks of creating an impactful online presence that can generate consumer demand. In todays world of tech, the hunt for quality sales leads starts and often ends online.
The best tip I could possibly give you as a founder, CEO or CMO is that acquiring a quality online presence is a marathon, not a sprint. It takes extensive monitoring and consistency.
The largest, most successful companies in the world are updating and changing their websites and social media platforms on a regular basis, and so should you. It’s crucial to seek help from industry experts in website development, message deployment and web analytics. This will save you tons of time and effort down the line.
Step 1: Build or Rebuild Your Website
There are a few reasons why designing or redesigning a webpage is a crucial first step. When searched often times your webpage is the first point of representation a consumer comes into contact with. It is important that your website speaks directly to this potential new customer and walks them through your story, your value proposition and your products. This all has to be in a quick yet graceful manner. To address technical terms, this would be called the UX/UI as in user experience/user interface. Designing a webpage is an ongoing task. Most e-commerce platforms to this day change their website two to three times per day. The end goal is to optimize the click through rate and place the right things in the right locations to increase the right user actions. Heat maps and analytical tools help marketers deploy data backed design to insure the highest conversion rate possible.
Step 2: Identify What Customer Profiles You Are Looking To Target
In order to optimize your digital efforts, it’s very important to develop a customer segment diagram. This diagram’s purpose is to develop a strategy that will be used to target each customer segment. For more details see Behavioral & Psychographic Segmentation : How To Develop Buyer Personas .
Step 3: Social Onboarding
Social media channels play a huge role within online marketing. It’s important to develop brand guidelines to keep your representation fluent across all platforms. Brand guidelines help advertisers, web developers and digital strategist place your value proposition in front of multiple audiences without misrepresenting your company and trademarks. Once you have successfully built a brand guidelines document, you then want to build a community of brand advocates within your customer base. After doing so, social media can offer multiple channels to target and communicate with those individuals.
For more information regarding how to build a web presence or increase sales online, feel free to reach out to me directly.