Image for post
Image for post
MARKETWATCH PHOTO ILLUSTRATION/ISTOCKPHOTO, JOEBIDEN.COM

With the 2020 U.S. Presidential election approaching, talk of who Democratic nominee Joe Biden will tap as his VP candidate has intensified. Given the large volume of publisher inventory that we have access to for brand safety and contextual analysis, we decided to dig into the “Veepstakes” and analyze the frequency of mentions and dominant document sentiment among the most commonly listed potential running mate candidates.

For this analysis, we mined data from Verity, our Contextual Intelligence platform that leverages Computer Vision and Natural Language Processing, to track the mentions of Joe Biden + each of the potential running mates (listed below), over the past month and a half (May 11-June…

Lane Schechter

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store