With the 2020 U.S. Presidential election approaching, talk of who Democratic nominee Joe Biden will tap as his VP candidate has intensified. Given the large volume of publisher inventory that we have access to for brand safety and contextual analysis, we decided to dig into the “Veepstakes” and analyze the frequency of mentions and dominant document sentiment among the most commonly listed potential running mate candidates.
For this analysis, we mined data from Verity, our Contextual Intelligence platform that leverages Computer Vision and Natural Language Processing, to track the mentions of Joe Biden + each of the potential running mates…
