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Smartphones and Consumers

With the emergence of the smartphone and technologies such as NFC and QR, the opportunity to interact with consumers has never been easier. With one tap of a smartphone, consumers can be told your product story in a depth that has never been capable of traditional packaging and labels.

In this world where we are almost always connected to an internet connection, a great opportunity presents itself to both benefits the business and consumer. In this article, we will look at three unique use cases that can be applied to a ‘Smart label’ and how they both add value to the business and the end consumer. The first is telling your product story and focuses on going further than traditional packaging can go, informing consumers with everything you would want them to know before they purchase your product. The next is authentication, especially with designer brands, and the other aspects that can be added such as sharing an authenticated purchases on social media. …


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“10 years after Satoshi gifted us the blockchain are we about to enter a new era of different principles and ideals.”

The news has been circulating for a couple of months that the Intercontinental Exchange, owner of the New York Stock Exchange (NYSE) is set to launch a platform. They have revealed their collaboration with Starbucks, Microsoft and others on their entirely new crypto centric platform named Bakkt. According to the announcement that launched Bakkt, the new ecosystem is expected to include federally regulated markets and warehousing along with merchant and consumer applications. In normal terms, this means investors using Bakkt will use the already existing laws and regulations. …


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Supply chain and IoT go hand in hand

Few networks are more complex than today’s global supply chain. Products often travel thousands of miles. From when they begin as raw materials to when they arrive at a customer’s doorstep as a finished product. Along the path a product takes, numerous hand offs occur between manufacturers. This process has been further complicated through the adoption of just-in-time inventory systems. These are designed to keep only what is needed in stock at any time.

The adoption of Internet of things can dramatically improve this process. IoT can continuously track and monitor every product in the supply chain in real time as it moves through the global supply chain network. …


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Overview — How does Blockchain add value?

In a business, the use of blockchain technology for payments and recording & controlling the supply chain has benefits that can be shared with customers. Lower transaction costs mean micro-payments become more viable whereas previously it would not be possible. In addition, the anonymity by design of digital currency means the customer’s personal data will not be at risk of misuse.

Customer convenience can be increased through Internet of Things (IoT) technology, such as smart packaging. The guaranteed provenance of goods and services through connected supply chains can also be shared with customers, further increasing value for the end consumer. …


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The Marshall Islands plan to adopt a cryptocurrency called ‘Sovereign’ later this year.

News broke today that the Republic of the Marshall Islands have been warned against adopting a digital currency as a second form of legal tender. The International Monetary Fund (IMF) have been quoted as saying that the country, which consists of hundreds of islands in the Pacific Ocean, should “seriously reconsider”.

Currently the Marshall Islands only use the US dollar counts as legal tender in the islands. However, in Febuary this year a law to adopt a digital currency named “Sovereign” alongside the dollar was passed.

The first Sovereign Coins are planned to be issued to members of the public via an initial coin offering (ICO) later this year. However, IMF directors said the potential benefits of the move were much smaller than the potential costs of “economic, reputation and governance risks”. …

About

James Laney

University student from the UK with an interest in Crypto and Blockchain

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