PUBLICIS HEALTH UK LAUNCHES UNIQUE AGENCY OFFERING FOR CLIENTS UNDER LANGLAND
Move strengthens market position, simplifying client access to Talent spanning the four interconnected disciplines of Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising
Langland, Publicis LifeBrands, Publicis Resolute and Real Science will now be collectively known as Langland
London, UK, 24 September 2020: Publicis Health UK today unveils its new agency offering spanning the four interconnected disciplines of Clinical Trial Experience (CTE), Medical Strategy & Education (MSE), Public Relations & Policy (PRP), and Advertising. The decision to desilo disciplines comes in response to evolving client need — and continued growth in the Health practice — providing seamless access to bespoke teams that bring a different perspective to health.
Bringing together the expertise and experience from Langland, Publicis LifeBrands, Publicis Resolute and Real Science under one brand — Langland — creates an agency that can build bespoke teams to help clients think further across the entirety of their brands and business.
Langland knows the future of health will be determined by our ability to synthesise experience and evidence from people, science, business and society. The coronavirus pandemic has shone a spotlight on the need to be able to adapt and evolve quickly to deliver against some of the biggest challenges facing the world today. By aligning the talent pool across the four disciplines, Langland is able to meet its clients’ needs agnostically — pulling in craft expertise, scientific insights, infectious ideas, and an array of views, to deliver solutions that challenge the status quo in health communications.
“You may have heard the name before, but this is a new Langland specially created to deliver on some of the biggest opportunities facing the healthcare industry today,” said Victoria Wright, Group Managing Director, Langland. “We are here to actively fight against the ‘comfort zone’ — that space an agency can often find itself in when it has earned a certain reputation for how it works and what it delivers. At Langland we understand the power of different perspectives. We know we make our best work when we work together, because multiple minds can unlock ideas that individuals cannot see, helping people, businesses and brands think further.”
As a Publicis Health company, Langland has first-hand experience of the value of working as one team. The four disciplines have been under the leadership of Victoria Wright since her promotion to Group Managing Director in August 2019. Simplifying client access to talent builds on Publicis Groupe’s philosophy: The Power of One — ensuring continuous access to expertise and knowledge from Phase I clinical trials to loss of exclusivity.
Philip Chin, President Europe, Publicis Health says, “The new Langland working model has already seen the agency perform strongly. In the first six months of this year we have seen more interdisciplinary opportunities than ever before, as our client needs reflect the rapidly changing landscape. Our new way of working means we are able to service evolving expectations with the experience, knowledge and expertise of one dedicated team and support our clients with bold and creative solutions that go beyond the original ask to deliver something truly unique.”
Publicis Health UK is a strong entity that houses Langland, Digitas Health, and Saatchi & Saatchi Wellness.
The announcement is supported by a new brand identity for Langland — www.publicislangland.com
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About Publicis Health
At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviours and healthy people. Publicis Health is a Dynamic Health Engagement Platform, an organising principle that seamlessly connects data, content and technology; is driven by marketing and business transformation; and offers our clients fluid access to world-class talent and game-changing capabilities. With 40 offices and 14 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. Publicis Health companies include Digitas Health, Discovery USA, Heartbeat, insync, Langland, Payer Sciences, PlowShare Group, Publicis Health Media, Razorfish Health, Saatchi & Saatchi Wellness, and Verilogue. For more information, visit us at www.publicishealth.com
About Publicis Groupe UK
Publicis Groupe UK is a marketing and digital transformation business, with 5,000 people working across 27 agencies in eight practice areas (media, creative, health, influence, production, data, commerce and Sapient). The agencies include Saatchi & Saatchi, Leo Burnett, Zenith, Starcom, Digitas, MSL and Epsilon. Around the world, Publicis Groupe is present in more than 120 countries employing more than 83,000 people. Publicis Groupe is listed on the Paris Stock Exchange.
For more information, please contact
Liz Baldwin, Public Relations and Communications Lead
T: 020 7421 1771 M: 079 7138 2042