Case Study: Visoby Face Yoga app
This is the final project for Ironhack, about the creation and development of a face yoga app aimed to help users to gain self-confidence and improve their appearance. The project got awarded as the best project of the Bootcamp at the Hackshow.
For this final project, we got a briefing from a startup company in Berlin called Visoby. Vittoria, the CEO, needed a way to make their clients and possible users see some workout videos and find out more about the benefits of doing Face Yoga regularly.
Research
First, we started the research by doing Quantitative research.
We found out that most of the users were women between 25 and 45 years old and that their main issue was about their self-esteem and the need to improve their personal appearance by avoiding unnatural and invasive methods for their faces.
Also, it was noticed that the user would easily give up the workout because of the lack of commitment and motivation.
The Problem
Younger people with low self-esteem need a natural and sustainable solution to maintain a youthful and healthy appearance so that they can avoid premature aging.
The Solution
How might we?
How might we create a simple motivating way for face yoga beginners to manage time, stay committed to the exercises and improve their personal self-esteem?
User persona
For our User persona, we created Lena, a 35 years old language teacher based in Berlin with some self-esteem issues, and focused on finding natural solutions to maintain her youthful appearance.
User Journey Map
We created, our user journey map to empathize better and tell a story to clearly understand at which point and why would our user give up on the workouts.
Moodboard
Then, after translating our affinity diagram, and taking the main adjectives that we wanted to reflect in our app for our users to stay focused and connected with the workouts, we selected moods and made their images to find the final style for the design.
Style Guide
We translated them into a design language for the app with the components and typeface that reflected the main adjectives from the mood board.
Landing page
After many iterations, we did some user testing that help us to achieve a very user-friendly interface, focusing on building an intuitive responsive app and at the same time keeping the user committed to coming back.
