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To keep your page sleek and minimalistic, follow the progressive disclosure approach: don’t overwhelm your customer with a lot of info at the beginning. Allow users to dive in…
“It’s easier to justify the higher price when you are going to use it every day for the next, at least, two years,” says Daniel Ladik, an associate professor at Seton Hall University who focuses on marketing strategy.
…Empire. Your prospect is Frodo, and you’re Gandalf, wielding wizardry to help him destroy the ring. Your prospect is Cinderella, and you’re the fairy godmother, casting spells to get her to the ball.