How Instagram is making our favorite brands feel like friends

Many companies already have a large presence and following on Facebook and Twitter. After our week 2 discussion, I think it is time for brands to increase their use of visuals! What better social media platform to do this than Instagram? This article from Social Media Today lists and discusses 10 ways Instagram statistics are proving to be valuable for brands in the coming year. When Instagram first gained popularity, it was mainly for people to share personal photos with friends, families and followers. Now, 65% of top-performing posts on Instagram feature products. As a current user, I know that I have seen a product featured on Instagram and decided to research it further. The more likes the post has and the more followers the poster has both make me more inclined to trust the brand and product. In the past and with more traditional forms of advertising, brands felt like something very distant and formal. We saw ads on television, on magazine pages, and on billboards. Now, our favorite brands’ posts will appear among our friends posts on our timelines. This allows companies to share their message and products with their audience in a more personal, intimate and friendly setting — the direction I think social media branding and company influence will take in 2018. People are scrolling through Instagram quickly and while on the go. This means that while posts may look casual, businesses need to strategize the best way to grab and keep attention. What will make users stop scrolling to view your post, read your caption, or click your location or hashtag? Companies should focus on staying true to their image while using high quality photos and current trends among their target publics.

Original article: http://www.socialmediatoday.com/marketing/10-instagram-statistics-keep-mind-when-planning-your-2018-strategy

University of Florida | Social Media Management

University of Florida | Social Media Management