The Ultimate Laptop Bag: My Quest For Perfection

I’m going to share my research and results with you — feel free to chime in with your own recommendations.

The Paradox of Choice — Alive and Well

laptop bag This post is really in my “Tools” space, but I’d be remiss if I didn’t bring in some marketing psychology. A few weeks ago, I had a chance to speak with Dr. Barry Schwartz, author of the bestseller, The Paradox of Choice. (See Is Choice Still a Paradox? With Dr. Barry Schwartz.)

We talked about “maximizers” and “satisficers.” A satisficer is happy when a product is good enough. A maximizer strives to make the best possible decision, may obsess over details, and ultimately may be less happy with his decision.

laptop bag Our orientation may vary depending on the product. You might be a satisficer when choosing paper towels, but a maximizer when buying a high performance sedan.

When it comes to computer carriers, I’m sure Dr. Schwartz would diagnose me as a maximizer. (This article alone would be enough to convict me!) But, if you are looking for a product recommendation, you are better off asking a maximizer than an easily-pleased satisficer. Read on…